We’ve turned authenticity into a performance. A full-time job. A brand strategy. Every scroll through our feeds bombards us with polished imperfection—the “candid” coffee spill (#Relatable!), the “unfiltered” rant about mental health (scripted, tagged, monetized), the “raw” morning face (bathed in golden-hour light). We chase this holy grail of “being real” while sweating over which vulnerability to package for consumption. The crushing irony? The more we perform authenticity, the less we actually inhabit it. This curation isn’t accidental; it’s industrialized. Algorithms reward vulnerability that fits neatly into marketable boxes—trauma with a hopeful arc, flaws that are endearing quirks, struggles resolved by the third slide. We edit our lives like documentaries: cutting the messy scenes, boosting the saturation on moments that fit the narrative, adding background music to mundane walks. We rehearse offhand remarks. We stage “spontaneous” laughter. We filter our real...