The familiar chime of a WhatsApp notification. Then another. And another. For millions, this isn’t just communication; it’s an avalanche of forwarded messages, videos, and links – often from well-meaning contacts who believe it’s their duty to broadcast everything they encounter. “You have to see this!” “Important info!” “Must share!” This compulsive forwarding, sometimes 4-5 times daily or more, isn’t just a minor annoyance; for many, especially professionals relying on WhatsApp for work, it’s become a significant drain on productivity and mental bandwidth. Welcome to the dark side of connectivity: WhatsApp Forwarding Addiction. The Compulsion to Share: Why “Must” Doesn’t Mean “Should” For the serial forwarder, the impulse often stems from a mix of: Perceived Value: Genuinely believing the content is crucial or entertaining for everyone . Social Obligation: Feeling pressure to participate in group dynamics or fulfill an imagined role as the “in...